13 Accessibility Settings Accessibility Policy WGU Chat
WGU D077 PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES,
AND CUSTOMER CONTACT (KQO1) (PKQO) 2025
Attempt #1
Status: Passed
1.What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition?
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Quality control inspections Product delivery schedule Competitive elements
Consumer feedback
2.Which controllable element is included in the marketing mix?
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Legal
Product
Political
Environmental
3.Which concept refers to the number of product versions in a product line?
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Mix
Depth
Width
Brand
4.A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
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Product and price 13 Accessibility Settings Accessibility Policy WGU Chat
Promotion and place
Product and promotion
5.An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
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Place
Price Product Promotion
6.A manager is researching an element of the marketing environment that the company cannot control.Which one of these elements is the manager considering?
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Place
Pricing
Promotion
Demographic
7.A manager is writing a marketing plan and reviewing the company’s microenvironment.Which environmental factor is this manager considering?
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Competitive
Demographic
Political-legal
Socio-cultural
8.What is a controllable element of the marketing environment?
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Social 13 Accessibility Settings Accessibility Policy WGU Chat
Cultural
Promotion
9.What is an example of a controllable element that influences marketing decisions?
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Governmental regulations
Promotional campaigns
Technological advances
Social factors
10.Which action reflects the use of ethical marketing?
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Posting revised customer reviews Reselling returned products online Supply chain transparency reporting
Labeling without instructions for use
11.A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used?
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Price kxing
Bait and switch Predatory pricing Price discrimination
12.A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use?
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