WGUlD174lFinallReviewl(Latestl2025/l2026l Update)lMarketinglManagementl|lQsl&lAs|l GradelA|l100%lCorrectl(VerifiedlAnswers)
Q:lMatchleachlformloflutilityltolitslappropriateldescription.
1.lAlwant-satisfyinglpowerloflalcandylbar 2.lThelchocolatelandlsugarlareltransformedlintolalcandylbar 3.lAlcandylbarlislonlthelshelfloflthelgrocerylstorelandlavailablelforlpurchase 4.lThelcandylbarlislfullylstockedlonlthelshelflwhenlthelconsumerlislshoppinglinlthelstore 5.lThelconsumerluseslthelself-checkoutlregisterlatlthelstoreltolpurchaselalcandylbar
options:lform,lplace,lutility,lexchange,ltime
Answer:
1.lUtility 2.lForm 3.lPlace 4.lTime 5.lExchange
Q:lTruelorlFalse: Valuelpropositionlislthelbenefitloflalproduct.
Answer:
False
Valuelpropositionlislnotlonlylaboutlthelbenefitlthelproductlprovides.lItlislalsolthelbundleloflben efitslthatlarelprovidedltolalconsumerlthatlextendlbeyondlthelproductlitself,lsuchlaslquality,lwarr anties,landlservices.
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Q:lWhylislthelvaluelchainlimportantlforlmarketers?
a.lTolensurelbefore-landlafter-salelservice b.lTolensurelthatlbusinesslandlrevenueslgrowloverltime c.lTolensurelalllfacetsloflthelcompanylworkltogether d.lTolensurelorganizationallsecuritylandlstability
Answer:
c.lTolensurelalllfacetsloflthelcompanylworkltogether
Thelvaluelchainlrepresentslalcohesivelsynthesisloflhowlallldepartmentslworkltogetherltoldeliver lthelvaluelpropositionltolcustomers.
Q:lWhichloflthelfollowinglserveslaslthelcoreldriverlforlbusinesslstrategy?
BiglM Littlelm Marketingldevelopment Customerlservice
Answer:
BiglM
Q:lMarketerslhavelmanylplanningltoolsltolhelplthemldeveloplalmarketinglplan.
Whichlplanningltoolslprovidelanalysislatlthelstrategiclbusinesslunitl(SBU)llevel?
Chooseltwo.
SMARTlgoals Marketinglmix GElbusinesslscreen BCGlgrowth-sharelmatrix
Answer:
GElBusinesslscreen;lBCGlgrowth-sharelmatrix 2 / 4
Q:lWhenlAliceldevelopedlherlmarketinglplanlforlherlnewlstore,lshelwaslcognizantlthatlconditi onslcanlchangelsolherlplanlwouldlalsolchange.WhatlislAliceldoingltoldemonstratelthelimportanceloflstayinglstrategic?
Organizationallexecution Globallexpansion Businessloperations Marketinglplanning
Answer:
Marketinglplanning
Q:lUnderlthelBCGlgrowth-
sharelmatrix,lstarslarelcharacterizedlbyllow/highlsharelandllow/highlgrowthlrates.lTheylarelimp ortantltolbuildinglthelfutureloflthelbusinesslandldeservelanylneededlinvestment.
Answer:
high;lhigh
Q:lMatchleachlstrategicloptionlwithlitsldescription.
1.lOveralllstrategicldirectionlthatlincludeslgrowth,lstability,landlretrenchment 2.lUseloflalfirm'slcorelcompetencieslorlstrengths 3.lPredictablelbehaviorallpatternslbasedlonlthelrelationshiplbetweenlstrategylandlthelenvironme nt
options:lstrategyltypes,lgenericlbusinesslstrategies,lcompetitivelstrategicloptions
Answer:
1.lGenericlbusinesslstrategies 2.lCompetitivelstrategicloptions 3.lStrategyltypes 3 / 4
Q:lAutomobilelmanufacturerslmustlcomplylwithlregulationslsetlbylthelNationallTransportatio nlandlSafetylBoard.Inlthelcontextloflsituationlanalysis,lwhichloflthelfollowinglmacro- levellexternallenvironmentallfactorsldoeslthislexemplify?
Socioculturallandldemographic Firmlstructurelandlsystems Threatloflnewlentrants Political,llegal,landlethical
Answer:
Political,llegal,landlethical
Q:lMatchleachlcompetitivelenvironmentallfactorlwithlitsldescription.
1.lStronglbarrierslcanlresultlfromlhighlcapitallrequirementslforlanlindustry.
2.lManylorlfewlcompetitorslexistlinlanlindustry.
3.lTechnologylandlinnovationlcanlresultlinldifferentlproductslmeetinglalconsumer'slneeds.
4.lConsumerslhavelmanylchoices.
5.lInboundllogisticslcanlaffectlthelmaterialslneededlbylanlorganization.
options:lrivalrylamonglexistinglfirms,lbargaininglpowerloflbuyers,lbargaininglpowerloflsupplier s,lthreatloflnewlentrants,landlthreatloflsubstitutelproducts
Answer:
1.lThreatloflnewlentrants 2.lRivalrylamonglexistinglfirms 3.lThreatloflsubstitutelproducts 4.lBargaininglpowerloflbuyers 5.lBargaininglpowerloflsuppliers
Q:lWhatlisltheltermlthatlgloballmarketinglcompaniesluseltoldivideltheirlmarkets?
Areas
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