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INSIDE LVMH FINAL EXAM QUIZ
AND ANSWERS 100% SO LVED
Question 1: What business sector generated the highest
share of revenues in 2021?
CORRECT ANSWER: fashion & leather goods
Question 2: How many stores does LVMH manage?
CORRECT ANSWER: 5,500
Question 3: Which was the first Perfume launched in
1947 by Christian Dior?
CORRECT ANSWER: Miss Dior
Question 4: What are the key drivers for selective
retailing maisons?
CORRECT ANSWER: - Constant innovation
- Personalisation of relationships
- Transforming shopping in a unique experience
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Question 5: Select the latest Maison who joined the
LVMH Watches & Jewelry division.
CORRECT ANSWER: Tiffany & Co
Question 6: Among the following activities, which one(s)
can you find in the other activities sector ?
CORRECT ANSWER: - Culture
- Art
- Lifestyle
- Hospitality
Question 7: Which is the latest Maison created in the
Perfumes & Cosmetics division?
CORRECT ANSWER: STELLA by Stella McCartney
Question 8: How many Maison are there within the
LVMH Group?
CORRECT ANSWER: More than 75
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Question 9: How many employees work at LVMH?
CORRECT ANSWER: 175,000
Question 10: Eminete is a new Maison of the Wine &
Spirits division and offers high qualitative.
CORRECT ANSWER: Rum
Question 11: What are the core values of LVMH?
CORRECT ANSWER: - Creativity & Innovation
- Entrepreneurial Spirit
- Quest for excellence
- Sense of commitment
Question 12: According to Bain & Company, by 2025
online sales will represent
CORRECT ANSWER: More than 30% of the luxury
sales
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Question 13: Select the appropriate sentences related to
LVMH omnichannel strategy
CORRECT ANSWER: - Omnichannel is a client -
centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographic.
- Establishing a smooth omnichannel customer experience
requires cross collaboration across all teams, departments, and through all activities from warehouses to stores.
Question 14: Looking at distribution, is Brick and Mortar
still important part of the luxury story?
CORRECT ANSWER: Yes
Question 15: Which of the following statements are part
of the 6 pillars of the LVMH business model?
CORRECT ANSWER: - Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
